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Product strategy and pivot for a no-code conversational AI startup

Took a no-code conversational AI platform from idea to MVP, validated it with customers, and pivoted to where the demand was.

Client
Botease
Role
Co-Founder & Product Lead
Period
2025
MVP
built and taken to customers
1
evidence-led pivot to a stronger market
NIC
Islamabad incubation

The challenge

The first product, a patient-facing clinic agent, needed to prove there was a market that would pay for it before more engineering time went in.

What I did

  • Led product architecture and built the MVP of a no-code platform for conversational AI.
  • Ran structured customer discovery and startup validation through the Founder Institute programme.
  • Built revenue models and a go-to-market plan, then used the evidence to pivot from a clinic agent to an AI marketing agent.

Technology

Product strategyCustomer discoveryLLMsNo-code platform

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